Social media marketing as we know it generally started with publishing, under the umbrella of 'copywriting'. Businesses were sharing their product and services-based content on social media to generate traffic to their websites and in the long run, sales.
But social media in this day and age has developed beyond being just a place to broadcast content.
Selecting the right social media marketing tools make a big difference, without them, your social media strategy may fall flat before it even start getting results.
Good social media marketing has the ability to transform the success of your brand, increasing sales and productivity by 100%. But without an array of powerful tools that align with your organization’s goals and aspirations or agents, you can’t create talk share valuable content, or attract new audiences or drive meaningful engagement.
Businesses nowadays use social media in different ways. For example, a business that is interested about popular claims about its brand –as it rightly should, would take out time to monitor its conversations on social media and respond deftly to relevant questions. That is known as social media listening and engagement.
A business that wants to determine its performance on social media would look into the number of people it reaches, its engagement on the posts, and the sales with an analytics tool. Something called social media analytics.
Another business that wants to reach a particular group of people would run social media ads that would be targeted at a group of individuals fit for the product. It's called social media advertising.
These activities put together are called social media management and these tools are called Social Media Tools.
We have put together a good number of the best apps for your use. Let us delve into them.
1. Content organizational tools.
Feedly is a news collector app that shows users an awesome way to find and save interesting articles about their products and services to share on social media later. Not only that, you can share the researched content immediately to Twitter, send it to Buffer to post or save to your Pocket account, or even to Evernote.
Pocket on the other hand is a productivity app that lets you save interesting articles or videos to view them later. You can access your list of saved files from almost any device, and systemize your account in a way to save articles from Twitter, Flipboard, and more than 300 other sites.
2. Social media scheduling apps.
Scheduling simply means you have a planned stream of posts going out daily or weekly or more.
There is no exact “best” social media scheduling software out there, you'll just have to find the one that works best for your business. Businesses just getting started with social media and scheduling should utilize Hootsuite.
But there are many other options: Sendible, Buffer, Edgar and Sprout Social.
For Facebook, using the internal scheduling option is very easy, but the other available social media management options work too.
3. Content creation tools.
Pexels and Unsplash are excellent sites to use for free graphic creation.
You can also create branded social media graphics with Canva which is really easy to use. You can use Canva to create your social media posts, custom covers, header images, blog graphics and even ads.
But if you'd want a mobile option, Adobe Spark and Ripl App are other great options.
4. Social media analytics tools.
You can use both social media analytics, and Google Analytics to find out how much engagement you get when you post your content and how much of your website traffic is generated from social media.
Social Media as an entity serves as a tool which businesses all over the world can use to market their products and services and then get feedback from the audience. Social media tools help businesses in many ways.
Soliciting content ideas.
Coming up with a unique method through which customers can state their problems or pass on their dissatisfaction with your services.
Pulling together the common objection from persons patronizing you.
Helping you schedule your work.
Organizing your social media work.
It is without a doubt that businesses that use social media tools will always be at the top of their game. They can gather information through tweets, and comments on Facebook, Instagram and anywhere else people congregate to talk online. They can then use this feedback to make better their services/products which will in turn generate better ROI at the end of the day. We at Esynergies offer you the best services when it comes to social media.