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How Digital Marketing is Evolving in 2022?

It's amazing how the world of digital marketing is changing the way businesses approach prospects and customers, how they sell their products, and how they create engaging and attention-grabbing contents that drive sales and increase ROI. 

The truth is, the world of digital marketing is ever-changing, companies, SMBs, and Large scale businesses are now leveraging the power of digital marketing to boost their sales and customer engagement. 

This is achieved by building websites to engage their customers, to even improve customer support and satisfaction. There are other ways by which companies and individuals have also leveraged this development through social media marketing to build an online presence and let customers find you, and e-commerce marketing to, improve the way products are being sold and delivered via online means. 

The market is growing and the number of users is increasing daily. The global digital marketing market size was about $155.53 billion and has grown at a compound annual growth rate of 15.6% ($179.9 Billion) in 2021 and is expected to, reach a landmark of $200 Billion by 2022. The marketing shows a rapid increase every year with no probability of reducing sooner. 

How has digital marketing evolved so fast in the past 30 years?  it's overwhelming to see how companies, individuals, and SMBs have gained so much from the advancement of this market over the years.

Esynergies are also aware of these developments and are also positioning its business to help scale up and maximize profits for those who want to sell online. Let's talk about Digital marketing in 2002

Flashback to Digital Marketing in 2002

In the early 2000s, the digital marketing world was growing as some people were already going online. Companies like Amazon were progressing with leveraging the internet to market their products and sell them. 

E-commerce was already coming into the picture as other companies also put their services online. Although technological development was not at its best level, marketing companies started coming up to help businesses improve their presence online.

The Evolvement of Digital Marketing

 The digital marketing economy will take a leapfrog in 2022, and they should be on the lookout for how things will rapidly change in the coming years. Everyone marketing or selling online should be aware of these trends as it will determine how effective and fast their businesses will grow. 

This evolution seems to go in place with the Darwinian theory of evolution as companies likely pitch on the natural selection of these various trends. We will tip on some of the trends we must pay attention to in the year 2022.

These trends will keep us on the lookout for how to plan our businesses in line with these trends.

This economy yearly shows its tendency to increase its number of users. It is also probable that the number of users will increase exponentially in the year 2022 as many businesses, companies, SMEs etc. are taking their products and the services they offer online. 

There will be the utilization of advanced technology to help improve customer service and support also putting into practice the use of full automation of marketing processes. However, the management of data will also change as companies are willing to do whatever it takes to improve their data security. We will dive deep into the two most important trends to look out for in 2022 and beyond.


Artificial Intelligence 

In the past few years, artificial intelligence has been the standard of how digital marketing should be handled, and it is no surprise that its application will be in more use in years to come. As 2022 is right around the corner, they are some trends that the horsepower of artificial intelligence will boom on.

The way customer service and support will be controlled likely change in the coming years as 2022 will not be an exception. Companies are now building fully automated Chabot to control customer service on their websites, social media pages, etc. Hence, this will likely help boost the way they handle their customer needs and reduce negative feedback. 

According to true north;

About 61% of online marketers say artificial intelligence is the best tool for data blueprints.

Over 80% of businesses and tech giants say AI help improve productivity

Up to 83% of early AI users have already realized valuable (30%) or conservative (53%) economic benefits.

It is important to focus on leveraging this technology so you won't behind in the long run.

Esynergies has also implemented the use of automated tools to help businesses and customer service and support as part of its preparation for the future.


Search engine optimization (SEO) 

Search Engine Optimization is an organic way of getting visitors to view your webpage through search engines. It is important as all your content must play a vital role in ranking higher on Google or other search engines. In 2022, every individual, company, and SMBs should work on improving their SEO as this will play a vital role in their customer engagement and how visitors will find them online.

Deliberate work should be done on improving semantic search as Google is now focusing on the similarity of contents on a page and keywords as this will help you rank higher on search engines. 

Companies are also likely to leverage the power of artificial intelligence in their SEO to help them target keywords that rank. 



these two trends aren’t the ones that should be focused solely on as other strategies such as Pones Content marketing, and Social media marketing amongst others should be utilized in the right way to increase ROI. 

2022 is not too far away and being able to fully prepare and position your brand will help you going into the future. Let Digital marketing work for you

Esynergies can make it work by providing world-class tools to help you maximize your digital marketing campaigns, improve your customer engagement and increase ROI. Contact us today.