Most Underrated Skills That Will Take You to the Top in Digital Marketing
Many skills will take you to the top in digital marketing. When you start digital marketing, you'll realize that you need more skills than basic knowledge to do digital marketing. Here is the list of the most underrated skills.
Most Underrated Skills That Will Take You to the Top in Digital Marketing:
1: A curious and sharp mind.
The world has changed and grown more complicated. Curious and sharp minds are necessary in the actual world, not only in the digital one. Make a thorough analysis of the digital world, take a problem and try to solve it with evidence rather than one's personal viewpoint. Keep an eye out for new strategies in digital marketing and strive to adapt your skills to deal with them.
2: Social media and tech skills.
Digital literacy is important. This includes developing digital skills. I'm talking about new things like new devices, apps, and software. Learn about these new technologies so you can
confidently use them. Use these technologies in digital marketing and become an expert in these. Use these tools to communicate and secure your online identity.
3: Blogging practice
The most overrated skill in digital marketing is blogging. Digital marketers should be knowledgeable about blogging. Companies with blogs have proven to generate 67% more leads than those without. Bloggers should be knowledgeable in SEO, editing, grammar, keyword research, and content structuring to be leaders in digital marketing. It's something that anyone can learn by reading others' blogs.
4: Video and Photo Editing
No doubt how well you write content, but it's true in this era of technology, people enjoy more visual stuff than heavy text. Every marketer should know the basics of video and photo editing. Try to put photos, charts, graphs, and videos in your content. You may engage clients by doing this. Many free tools are available to edit photos and videos, and they are user-friendly; even a non-tech person can use them.
? Adobe Photoshop for heavy graphics
? Adobe Illustrator for PDFs
? Canva for lightweight graphics.
5: Web Designing Skills
Although web programming is not for everyone, having a foundation in it might help you excel in digital marketing. This doesn't mean every marketer has learned this skill inherently, and they don't need to become experts in programming, but they have basic knowledge of how to tweak existing HTML and CSS code efficiently. A marketer should be capable of designing and building straightforward landing pages and websites, as well as adding brand logos.
6: SEO Optimization
Did you know that 67% of marketers report that implementing SEO is the most effective tactic to grow their businesses? Again not every marketer needs to know the game of SEO, but basic knowledge of SEO could lead to standing out in the crowd. Some tools are available for it.
? SEMrush for keyword research
? Yoast plugin for SEO content optimization.
7:Good communication skills
"No matter what job you have in life, your success will be determined 5% by your academic credentials, 15% by your professional experiences, and 80% by your communication skills" (source: Google)
The marketer should be able to communicate through blogging, emails, social media, and so on. Instead of writing heavy text,, marketers need to communicate through images, buttons, infographics, styling, and many more.